With the following data protection declaration we would like to inform you which types of your personal data (hereinafter also referred to as “data”) we process, for what purposes and to what extent. The data protection declaration applies to all processing of personal data that we carry out, both in the context of the provision of our services and in particular on our websites, in mobile applications and within external online presences, e.g. our social media profiles (hereinafter collectively referred to as “online offer”).
The terms used are not gender-specific.
As of June 29, 2020
PRORETA Tactical GmbH
Phone: +49 2602 9192580
Managing Director: Alexander Keul
Register court / Regional Court: Montabaur HRB 24282
Overview of processing
The following overview summarizes the types of data processed and the purposes of their processing and refers to the data subjects.
Types of data processed
Inventory data (e.g. names, addresses).
Content data (e.g. text input, photographs, videos).
Contact details (e.g. email, telephone numbers).
Meta / communication data (e.g. device information, IP addresses).
Usage data (e.g. visited websites, interest in content, access times).
Location data (data that indicates the location of an end user’s device).
Contract data (e.g. object of contract, term, customer category).
Payment data (e.g. bank details, invoices, payment history).
Categories of data subjects
Business and contract partner.
Users (e.g. website visitors, users of online services).
Purposes of processing
Provision of our online offer and user-friendliness.
Office and organizational procedures.
Direct marketing (e.g. by email or post).
Interest-based and behavioral marketing.
Contact requests and communication.
Profiling (creating user profiles).
Range measurement (e.g. access statistics, detection of returning visitors).
Contractual benefits and service.
Management and answering inquiries.
Relevant legal bases
In the following we share the legal basis of the General Data Protection Regulation (GDPR), on the basis of which we process personal data. Please note that in addition to the provisions of the GDPR, the national data protection regulations in your or our country of residence and domicile may apply. If more specific legal bases are also relevant in individual cases, we will inform you of this in the data protection declaration.
- Consent (Art. 6 Para. 1 S. 1 lit. a GDPR) – The data subject has given their consent to the processing of their personal data for a specific purpose or several specific purposes.
- Fulfillment of contract and pre-contractual inquiries (Art. 6 Para. 1 S. 1 lit. GDPR) – The processing is necessary for the fulfillment of a contract to which the data subject is a party or for the implementation of pre-contractual measures at the request of the data subject respectively.
- Legal obligation (Art. 6 Abs. 1 S. 1 lit. c. GDPR) – The processing is necessary to fulfill a legal obligation to which the person responsible is subject.
- Legitimate interests (Art. 6 Para. 1 S. 1 lit. GDPR) – Processing is necessary to safeguard the legitimate interests of the person responsible or a third party, unless the interests or fundamental rights and freedoms of the data subject that protect personal data Data require, outweigh.
National data protection regulations in Germany: In addition to the data protection regulations of the General Data Protection Regulation, national regulations on data protection in Germany apply. This includes in particular the law on protection against misuse of personal data in data processing (Federal Data Protection Act – BDSG). The BDSG contains in particular special regulations on the right to information, the right to deletion, the right to object, the processing of special categories of personal data, the processing for other purposes and the transmission as well as automated decision-making in individual cases including profiling. Furthermore, it regulates data processing for the purposes of the employment relationship (Section 26 BDSG), in particular with regard to the establishment, implementation or termination of employment relationships and the consent of employees. State data protection laws of the individual federal states can also be applied.
We take appropriate technical and organizational measures in accordance with the legal requirements, taking into account the state of the art, the implementation costs and the type, scope, circumstances and purposes of the processing, as well as the different probability of occurrence and the extent of the threat to the rights and freedoms of natural persons to ensure a level of protection appropriate to the risk.
The measures include, in particular, ensuring the confidentiality, integrity and availability of data by controlling the physical and electronic access to the data as well as the access, input, transfer, safeguarding of availability and their separation. Furthermore, we have set up procedures that guarantee the exercise of data subject rights, the deletion of data and reactions to the risk to the data. We also take the protection of personal data into account when developing or selecting hardware, software and processes in accordance with the principle of data protection, through technology design and through data protection-friendly default settings.
Shortening the IP address: If it is possible for us or it is not necessary to save the IP address, we will shorten it or have your IP address shortened. If the IP address is shortened, also known as “IP masking”, the last octet, ie the last two digits of an IP address, is deleted (in this context, the IP address is an Internet connection through the online Access provider individually assigned identifier). By shortening the IP address, the identification of a person based on their IP address is to be prevented or made significantly more difficult.
SSL encryption (https): In order to protect your data transmitted via our online offer, we use SSL encryption. You can recognize such encrypted connections by the prefix https: // in the address line of your browser.
Transmission and disclosure of personal data
As part of our processing of personal data, it may happen that the data is transmitted to other bodies, companies, legally independent organizational units or persons or that it is disclosed to them. The recipients of this data can e.g. Payment institutions in the context of payment transactions, service providers commissioned with IT tasks or providers of services and content that are integrated into a website. In such a case, we observe the legal requirements and in particular conclude corresponding contracts or agreements that serve to protect your data with the recipients of your data.
Data transfer within the organization: We can transfer personal data to other locations within our organization or grant them access to this data. If this transfer takes place for administrative purposes, the transfer of the data is based on our legitimate business and business interests or takes place if it is necessary to fulfill our contractual obligations or if the data subject has given his consent or if he has a legal permit.
Data processing in third countries
If we process data in a third country (i.e. outside the European Union (EU), the European Economic Area (EEA)) or the processing as part of the use of third-party services or the disclosure or transmission of data to other people, bodies or companies takes place, this takes place only in accordance with the legal requirements.
Subject to express consent or contractually or legally required transmission, we process or leave the data only in third countries with a recognized data protection level, to which the US processors certified under the “Privacy Shield” belong, or on the basis of special guarantees, such as process contractual obligations through so-called standard protection clauses of the EU Commission, the presence of certifications or binding internal data protection regulations (Art. 44 to 49 GDPR, information page of the EU Commission: https://ec.europa.eu/info/law/law- topic / data-protection / international-dimension-data-protection_de).
Cookies are text files that contain data from visited websites or domains and are saved by a browser on the user’s computer. The primary purpose of a cookie is to store information about a user during or after their visit within an online offer. For example, the stored information the language settings on a website, the login status, a shopping cart or the place where a video was watched. The term cookies also includes other technologies that perform the same functions as cookies (e.g. if user information is saved using pseudonymous online identifiers, also known as “user IDs”)
A distinction is made between the following types of cookies and functions:
- Temporary cookies (also: session or session cookies): Temporary cookies are deleted at the latest after a user leaves an online offer and closes his browser.
- Permanent cookies: Permanent cookies remain saved even after the browser is closed. For example, the login status can be saved or preferred content can be displayed directly when the user visits a website again. Likewise, the interests of users who are used for range measurement or for marketing purposes can be saved in such a cookie.
- First-party cookies: First-party cookies are set by us.
- Third-party cookies (also: third-party cookies): Third-party cookies are mainly used by advertisers (so-called third parties) to process user information.
- Necessary (also: essential or absolutely necessary) cookies: On the one hand, cookies may be absolutely necessary for the operation of a website (e.g. to save logins or other user input or for security reasons).
Storage period: Unless we provide you with explicit information about the storage period of permanent cookies (e.g. as part of a so-called cookie opt-in), please assume that the storage period can be up to two years.
Processed data types: usage data (e.g. visited websites, interest in content, access times), meta / communication data (e.g. device information, IP addresses).
Affected persons: users (e.g. website visitors, users of online services).
Legal basis: consent (Art. 6 Para. 1 Clause 1 a) GDPR), legitimate interests (Art. 6 Para. 1 Clause 1 lit. GDPR).
Commercial and business services
We process data from our contractual and business partners, e.g. Customers and interested parties (collectively referred to as “contractual partners”) within the framework of contractual and comparable legal relationships and related measures and within the framework of communication with the contractual partners (or pre-contractual), e.g. to answer inquiries.
We process this data to fulfill our contractual obligations, to secure our rights and for the purposes of the administrative tasks associated with this information as well as the entrepreneurial organization. We only pass on the data of the contractual partners to third parties within the scope of the applicable law insofar as this is necessary for the aforementioned purposes or for the fulfillment of legal obligations or with the consent of the data subjects (e.g. to involved telecommunications, transport and other auxiliary services as well Subcontractors, banks, tax and legal advisers, payment service providers or tax authorities). About other forms of processing, e.g. For marketing purposes, the contractual partners will be informed in the context of this data protection declaration.
We tell the contracting parties what data is required for the aforementioned purposes before or as part of data collection, e.g. in online forms, through special labeling (e.g. colors) or symbols (e.g. asterisks or similar), or in person.
We delete the data after the expiry of statutory warranty and comparable obligations, i.e. generally after 4 years, unless the data is stored in a customer account, e.g. as long as it must be kept for archiving reasons (e.g. for Tax purposes usually 10 years). We delete data that has been disclosed to us by the contractual partner as part of an order in accordance with the specifications of the order, generally after the end of the order.
Insofar as we use third-party providers or platforms to provide our services, the terms and conditions and data protection notices of the respective third-party providers or platforms apply in the relationship between the users and the providers.
Consulting: We process the data of our clients, clients as well as interested parties and other clients or contractual partners (uniformly referred to as “clients”) in order to be able to provide them with our consulting services. The processed data, the type, the scope, the purpose and the necessity of their processing are determined by the underlying contractual and client relationship.
If it is necessary for our fulfillment of the contract, for the protection of vital interests or legally required, or if the consent of the clients is available, we disclose or transmit the client’s data to third parties or agents, e.g. Authorities, subcontractors or in the area of IT, office or comparable services.
Technical services: We process the data of our customers and clients (hereinafter referred to as “customers”) to help them select, acquire or commission the selected services or works and related activities, as well as their payment and availability or execution or To enable provision.
The required information is identified as such in the context of the order, order or comparable contract conclusion and includes the information required for the provision of services and billing, as well as contact information in order to be able to hold any consultations. If we have access to information from end customers, employees or other people, we process it in accordance with the legal and contractual requirements.
Management consulting: We process the data of our customers, clients as well as interested parties and other clients or contractual partners (uniformly referred to as “customers”) in order to be able to provide them with our contractual or pre-contractual services, in particular consulting services. The processed data, the type, the scope, the purpose and the necessity of their processing are determined by the underlying contractual and business relationship.
If it is necessary for our fulfillment of the contract or by law, or if the customer has given consent, we will disclose or transmit the customer data to third parties or agents in compliance with professional law requirements, such as Authorities, courts or in the field of IT, office or comparable services.
Further information on commercial services: We process the data of our customers and clients (hereinafter referred to as “customers”) in order to enable them to select, acquire or commission the selected services or works as well as related activities, as well as their payment and delivery or To enable execution or provision.
The required information is identified as such in the context of the order, order or comparable contract conclusion and includes the information required for the provision of services and billing, as well as contact information in order to be able to hold any consultations.
- Processed data types: inventory data (e.g. names, addresses), payment data (e.g. bank details, invoices, payment history), contact details (e.g. email, telephone numbers), contract data (e.g. subject matter of the contract, duration, customer category).
- Data subjects: interested parties, business and contractual partners, customers.
- Purposes of processing: contractual services and service, contact requests and communication, office and organizational procedures, administration and answering of inquiries.
- Legal basis: performance of the contract and pre-contractual inquiries (Art. 6 Para. 1 S. 1 lit. GDPR), legal obligation (Art. 6 Para. 1 S. 1 lit. GDPR), legitimate interests (Art. 6 Par. 1 p. 1 lit.f GDPR).
Provision of the online offer and web hosting
In order to be able to provide our online offer securely and efficiently, we use the services of one or more web hosting providers, from whose servers (or servers managed by them) the online offer can be accessed. For these purposes, we can use infrastructure and platform services, computing capacity, storage space and database services as well as security and technical maintenance services.
The data processed as part of the provision of the hosting offer can include all information relating to the users of our online offer, which is generated as part of the use and communication. This regularly includes the IP address that is necessary to be able to deliver the content of online offers to browsers, and all entries made within our online offer or on websites.
Email sending and hosting: The web hosting services we use also include the sending, receiving and storage of emails. For these purposes, the addresses of the recipients and senders as well as further information regarding the sending of e-mails (e.g. the providers involved) and the content of the respective e-mails are processed. The aforementioned data can also be processed for the purpose of detecting SPAM. We ask you to note that e-mails are generally not sent encrypted on the Internet. As a rule, e-mails are encrypted during transport, but (unless an end-to-end encryption process is used) not on the servers from which they are sent and received. We can therefore not accept any responsibility for the transmission path of the emails between the sender and the receipt on our server.
Collection of access data and log files: We ourselves (or our web hosting provider) collect data on every access to the server (so-called server log files). The server log files can include the address and name of the websites and files accessed, the date and time of access, the amount of data transferred, notification of successful access, browser type and version, the user’s operating system, referrer URL (the previously visited page) and, as a rule, IP Addresses and the requesting provider belong.
The server log files can be used on the one hand for security purposes, e.g. to avoid overloading the server (in particular in the case of abusive attacks, so-called DDoS attacks) and on the other hand to ensure that the server is fully loaded and stable.
- Processed data types: content data (e.g. text input, photographs, videos), usage data (e.g. visited websites, interest in content, access times), meta / communication data (e.g. device information, IP addresses).
- Affected persons: users (e.g. website visitors, users of online services).
- Legal basis: legitimate interests (Art. 6 Para. 1 S. 1 lit. GDPR).
Presence in social networks (social media)
We maintain online presences within social networks and process user data in this context in order to communicate with the users active there or to offer information about us.
We would like to point out that the data of users can be processed outside the European Union. This can result in risks for the user, because e.g. enforcing users’ rights could be difficult. With regard to US providers who are certified under the Privacy Shield or offer comparable guarantees of a secure level of data protection, we would like to point out that they are committed to complying with EU data protection standards.
Furthermore, the data of users within social networks are usually processed for market research and advertising purposes. For example, user profiles are created based on user behavior and the resulting interests of users. The usage profiles can in turn be used to e.g. Place advertisements inside and outside the networks that are believed to correspond to the interests of the users. For these purposes, cookies are usually stored on the users’ computers, in which the usage behavior and interests of the users are stored. Furthermore, data can be stored in the usage profiles regardless of the devices used by the users (especially if the users are members of the respective platforms and are logged in to them).
For a detailed description of the respective forms of processing and the possibilities of objection (opt-out), we refer to the data protection declarations and information from the operators of the respective networks.
In the case of requests for information and the assertion of data subject rights, we would like to point out that these can be most effectively asserted by the providers. Only the providers have access to user data and can take appropriate measures and provide information directly. If you still need help, you can contact us.
- Processed data types: inventory data (e.g. names, addresses), contact details (e.g. email, telephone numbers), content data (e.g. text input, photographs, videos), usage data (e.g. visited websites, interest in content, access times), meta / communication data (e.g. Device information, IP addresses).
- Affected persons: users (e.g. website visitors, users of online services).
- Legal basis: legitimate interests (Art. 6 Para. 1 S. 1 lit. GDPR).
Services and service providers used:
- Instagram: social network; Service provider: Instagram Inc., 1601 Willow Road, Menlo Park, CA, 94025, USA; Website: https://www.instagram.com; Data protection declaration: https://instagram.com/about/legal/privacy.
- Facebook: social network; Service provider: Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbor, Dublin 2, Ireland, parent company: Facebook, 1 Hacker Way, Menlo Park, CA 94025, USA; Website: https://www.facebook.com; Data protection declaration: https://www.facebook.com/about/privacy; Privacy Shield (guarantee of data protection level when processing data in the USA): https://www.privacyshield.gov/participant?id=a2zt0000000GnywAAC&status=Active; Opposition option (opt-out): Settings for advertisements: https://www.facebook.com/settings?tab=ads; Additional information on data protection: Agreement on joint processing of personal data on Facebook pages: https://www.facebook.com/legal/terms/page_controller_addendum, data protection information for Facebook pages: https://www.facebook.com/legal/ terms / information_about_page_insights_data.
- YouTube: social network; Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, parent company: Google LLC, 1600 Amphitheater Parkway, Mountain View, CA 94043, USA; Data protection declaration: https://policies.google.com/privacy; Privacy Shield (guaranteeing data protection level when processing data in the USA): https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active; Opposition option (opt-out): https://adssettings.google.com/authenticated.
Plugins and embedded functions as well as content
We integrate functional and content elements into our online offer, which are obtained from the servers of their respective providers (hereinafter referred to as “third-party providers”). This can be, for example, graphics, videos or social media buttons as well as contributions (hereinafter referred to as “content”).
The integration always presupposes that the third-party providers of this content process the IP address of the users, because without the IP address they could not send the content to their browser. The IP address is therefore required to display this content or functions. We strive to only use content whose respective providers only use the IP address to deliver the content. Third-party providers can also use so-called pixel tags (invisible graphics, also known as “web beacons”) for statistical or marketing purposes. The “pixel tags” can be used to evaluate information such as visitor traffic on the pages of this website. The pseudonymous information can also be stored in cookies on the user’s device and contain, among other things, technical information about the browser and operating system, referring websites, time of visit and other information on the use of our online offer, as well as being linked to such information from other sources.
- Processed data types: usage data (e.g. visited websites, interest in content, access times), meta / communication data (e.g. device information, IP addresses), location data (data indicating the location of the end device of an end user), inventory data (e.g. names, Addresses), contact details (e.g. email, telephone numbers), content data (e.g. text input, photographs, videos).
- Affected persons: users (e.g. website visitors, users of online services), communication partners.
- Legal basis: legitimate interests (Art. 6 para. 1 sentence 1 lit. GDPR), consent (Art. 6 para. 1 sentence 1 lit. 1 lit.b GDPR).
Services and service providers used:
- Google Fonts: We integrate the fonts (“Google Fonts”) from the provider Google, whereby the data of the users are used solely for the purpose of displaying the fonts in the browser of the user. The integration takes place on the basis of our legitimate interests in a technically safe, maintenance-free and efficient use of fonts, their uniform representation and taking into account possible licensing restrictions for their integration. Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, parent company: Google LLC, 1600 Amphitheater Parkway, Mountain View, CA 94043, USA; Website: https://fonts.google.com/; Data protection declaration: https://policies.google.com/privacy; Privacy Shield (guaranteeing data protection level when processing data in the USA): https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active.
- Google Maps: We integrate the maps of the service “Google Maps” from the provider Google. The processed data can include, in particular, IP addresses and location data of the users, which, however, are not collected without their consent (usually carried out as part of the settings of their mobile devices); Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, parent company: Google LLC, 1600 Amphitheater Parkway, Mountain View, CA 94043, USA; Website: https://cloud.google.com/maps-platform; Data protection declaration: https://policies.google.com/privacy; Privacy Shield (guaranteeing the level of data protection when processing data in the USA): https://www.privacyshield.gov/participant?id=a2zt0000000TRkEAAW&status=Active; Opposition option (opt-out): opt-out plugin: https://tools.google.com/dlpage/gaoptout?hl=de, settings for the display of advertisements: https://adssettings.google.com/authenticated.
- Google Maps APIs and SDKs: Interfaces to Google’s map and location services, e.g. B. allow the addition of address entries, location determinations, distance calculations or provision of additional information on locations and other locations; Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, parent company: Google LLC, 1600 Amphitheater Parkway, Mountain View, CA 94043, USA; Website: https://cloud.google.com/maps-platform; Data protection declaration: https://policies.google.com/privacy; Privacy Shield (guaranteeing the level of data protection when processing data in the USA): https://www.privacyshield.gov/participant?id=a2zt0000000TRkEAAW&status=Active.
- YouTube videos: video content; Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, parent company: Google LLC, 1600 Amphitheater Parkway, Mountain View, CA 94043, USA; Website: https://www.youtube.com; Data protection declaration: https://policies.google.com/privacy; Privacy Shield (guaranteeing data protection level when processing data in the USA): https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active; Opposition option (opt-out): opt-out plugin: https://tools.google.com/dlpage/gaoptout?hl=de, settings for the display of advertisements: https://adssettings.google.com/authenticated.
- Vimeo videos: video content; Service provider: Vimeo Inc., Attention: Legal Department, 555 West 18th Street New York, New York 10011, USA; Website: https://vimeo.com; Data protection declaration: https://vimeo.com/privacy; Opposition option (opt-out): We point out that Vimeo can use Google Analytics and refer to the data protection declaration (https://policies.google.com/privacy) and the opt-out options for Google Analytics (https : //tools.google.com/dlpage/gaoptout? hl = de) or Google’s settings for data use for marketing purposes (https://adssettings.google.com/).
Deletion of data
The data processed by us will be deleted in accordance with the legal requirements as soon as their consent for processing is revoked or other permits no longer apply (e.g. if the purpose of processing this data has ceased to apply or if it is not necessary for the purpose).
If the data is not deleted because it is required for other and legally permissible purposes, its processing is restricted to these purposes. This means that the data is blocked and not processed for other purposes. This applies e.g. for data that must be kept for commercial or tax law reasons or whose storage is necessary to assert, exercise or defend legal claims or to protect the rights of another natural or legal person.
Further information on the deletion of personal data can also be given in the context of the individual data protection information in this data protection declaration.
Change and update of the data protection declaration
We ask you to inform yourself regularly about the content of our data protection declaration. We adapt the data protection declaration as soon as the changes in the data processing we carry out make this necessary. We will inform you as soon as the changes make it necessary to act on your part (e.g. consent) or other individual notification.
If we provide addresses and contact information of companies and organizations in this data protection declaration, please note that the addresses can change over time and ask you to check the information before contacting us.
Rights of the data subjects
As the person concerned, you have various rights under the GDPR, which arise in particular from Articles 15 to 21 GDPR:
Right of objection: You have the right, for reasons that arise from your particular situation, at any time against the processing of your personal data, which is based on Art. 6 Para. 1 lit. e or f GDPR, to file an objection; this also applies to profiling based on these provisions. If the personal data concerning you are processed for direct marketing purposes, you have the right to object at any time to the processing of your personal data for the purpose of such advertising; this also applies to profiling insofar as it is connected to such direct advertising.
Right to withdraw consent: You have the right to withdraw consent at any time.
Right to information: You have the right to request confirmation as to whether the data in question are being processed and to request information about this data as well as further information and a copy of the data in accordance with the legal requirements.
Right to correction: In accordance with the legal requirements, you have the right to request the completion of the data concerning you or the correction of the incorrect data concerning you.
Right to deletion and restriction of processing: In accordance with the legal requirements, you have the right to request that the data relating to you be deleted immediately or, alternatively, to request that the processing of the data be restricted in accordance with the legal requirements.
Right to data portability: You have the right to receive the data relating to you that you have provided to us in a structured, common and machine-readable format in accordance with the legal requirements or to request their transfer to another person responsible.
Complaint to the supervisory authority: In accordance with the legal requirements, you also have the right to lodge a complaint with a supervisory authority, in particular in the Member State of your habitual residence, your place of work or the place of the alleged infringement, if you believe that the processing of your data affects you personal data violates the GDPR.
Definitions of terms
This section gives you an overview of the terms used in this data protection declaration. Many of the terms are taken from the law and are mainly defined in Art. 4 GDPR. The legal definitions are binding. The following explanations, on the other hand, are intended primarily for understanding. The terms are sorted alphabetically.
- Interest-based and behavior-related marketing: One speaks of interest-based and / or behavior-related marketing if potential interests of users in advertisements and other content are predetermined as precisely as possible. This is done on the basis of information about their previous behavior (e.g. visiting certain websites and lingering on them, buying behavior or interacting with other users), which is stored in a so-called profile. Cookies are generally used for these purposes.
- Personal data: “Personal data” is all information relating to an identified or identifiable natural person (hereinafter “data subject”); A natural person is considered to be identifiable if he or she can be identified directly or indirectly, in particular by assigning an identifier such as a name, an identification number, location data, an online identifier (eg cookie) or one or more special features, expressing the physical, physiological, genetic, psychological, economic, cultural or social identity of this natural person.
- Profiling: “Profiling” is any type of automated processing of personal data that consists of the fact that this personal data is used to identify certain personal aspects that relate to a natural person (depending on the type of profiling, this includes information regarding the Analyze, evaluate, or to predict age, gender, location data and movement data, interaction with websites and their content, shopping behavior, social interactions with other people (e.g. interests in certain content or products, click behavior on a website or the whereabouts). Cookies and web beacons are often used for profiling purposes.
- Reach measurement: The reach measurement (also known as web analytics) is used to evaluate the flow of visitors to an online offer and can change the behavior or interests of visitors to certain information, such as Website content. With the help of the reach analysis, website owners can e.g. recognize at what time visitors visit their website and what content they are interested in. In this way you can e.g. adapt the content of the website better to the needs of its visitors. For the purpose of range analysis, pseudonymous cookies and web beacons are often used to recognize returning visitors and thus to obtain more precise analyzes of the use of an online offer.
- Remarketing: One speaks of “remarketing” or “retargeting” if e.g. for advertising purposes, it is noted which products a user was interested in on one website, in order to inform the user about these products on other websites, e.g. in advertisements to remember.
- Tracking: One speaks of “tracking” when the behavior of users can be traced across several online offers. As a rule, behavioral and interest information is stored in cookies or on servers of the providers of tracking technologies with regard to the online offers used (so-called profiling). This information can then e.g. are used to show users advertisements that are likely to correspond to their interests.
- Responsible: The “responsible” is the natural or legal person, authority, institution or other body that alone or together with others decides on the purposes and means of processing personal data.
- Processing: “Processing” is any process carried out with or without the help of automated processes or any such series of processes in connection with personal data. The term goes far and encompasses practically every handling of data, be it collecting, evaluating, storing, transmitting or deleting.